France is more than prepared to respond to the needs of the MICE agencies following this unprecedented health crisis that has affected us all. Throughout the years and through the various challenges that the country has faced, France has always demonstrated its ability to recover, adapt and display incomparable resilience. The difficulties brought on by COVID-19 are no different. With strict health and safety measures in place, France is looking forward to welcoming back international events in the near future. Every single player in France’s professional meeting and events industry, is fully committed to ensuring conditions are in place to revive this key sector. We, at Atout France, are confident that they have all the necessary skills and expertise to host digital and hybrid events. But we are also aware that face-to-face meetings remain the DNA of our sector; and we will all benefit from meeting and traveling again as soon as it will be possible to do so. The business meetings and events industry represent a key economic sector for our country, one in which innovations constantly emerge. Major investments are being made in order to develop and improve infrastructures currently in place to host business events. For many business travelers, France remains a must-see destination for its French ‘art de vivre’, its great tradition of gastronomy, its culture and heritage, and its very diversified landscapes and terroirs. France boasts a rich variety of destinations (Paris, Côte d'Azur, Champagne, Bordeaux, Hauts-de-France, … etc), each having a strong identity, their own assets and offering a wide range of experiences that can suit all types of groups. Beyond these geographical and cultural assets, France has developed a strong expertise in producing and hosting world class cultural and sport events : from the Cannes Film Festival to the FIAC International Contemporary Art Fair, which need no introduction, or the upcoming World Ski Championship 2023 in Courchevel-Meribel, the Rugby World Cup 2023, and the Olympic and Paralympic Games of 2024 in Paris, providing many occasions for unique and once in a lifetime experience. These events will provide significant business opportunities for the meeting industry. Here, let’s take a look at a variety of destinations as well as industry professionals who are prepared to face to new issues and meet the changing demand from meeting and incentive planners.

Caroline Leboucher CEO Atout France France Tourism Development Agency